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Cadbury Cakes offers cash prizes with new on-pack takeover
‘Flexitarian treats’ trend for Bells of Lazonby’s ‘We Love Cake’ range
Mars Treats announces gluten-free cookies
McVitie’s urges Brits to ‘Bring Back the Biscuit Break’ in major marketing push
Fox’s Biscuits at the fore of Big Cookies craze
KIND launches HFSS-compliant bar
pladis launches New McVitie’s BN Mini Rolls
Grenade releases new OREO Protein Bar
Mr Kipling launches new non-HFSS Hot Cross Pies for Easter
Shoppers can unlock playfulness with OREO and Xbox on-pack promotion
Multi-million-pound C-store biscuits opportunity – Fox’s research
belVita launches new promotion with ‘epic’ prizes
Pots & Co. desserts moves to glass pots alongside brand refresh
Mr Kipling reveals new treat in time for Hallowe’en
Pladis unveils £2.5m summer campaign for Carr’s
pladis expands ‘lighter’ offering with McVitie’s Digestive Wholesense
Millennials and Gen-Zs led by freshly baked aroma to in-store bakeries
LU ropes in TV presenter Fred Sirieix for first UK campaign