Sign in / Join

More

    Cadbury Cakes offers cash prizes with new on-pack takeover

    Premier Foods is launching an on-pack promotion with Cadbury Cakes to give shoppers in the UK and Ireland the chance to win instant cash.

    Available from 15 May within grocery, convenience, and wholesale channels, the “Find the Golden Token, Win Cash” promotion will run across Cadbury Mini Rolls and Cake Bars. Over 1,000 golden tokens will be placed inside packs of Cadbury Cakes and lucky shoppers who find one will win £1,000, £100 or £10 prizes. If customers find one of the shiny golden tokens, they can claim the allotted cash prize online. Customers can also win prizes by entering the wrap up draw.

    “These products are firm favourites with customers, and we’re pleased to be adding some extra excitement with this on-pack promotion,” said Naomi Shooman, global brand marketing director for sweet treats at Premier Foods. “With 94 per cent of consumers saying they buy cake for enjoyment, we’re also giving retailers something to generate a buzz around.”

    The Cadbury Cakes on-pack promotion will run from 15 May until 25 August 2023. Shoppers can claim their prize up until 5 September 2023.

    Latest

    More small businesses to get help in energy disputes

    More small businesses, including convenience stores, will be able...

    Newspapers go Grinchy for Christmas

    The Federation of Independent Retailers (the Fed) has accused...

    Ahmad Tea launches Tea Bouquet gift collection

    Inspired by the rise of everyday tea treating, the...

    Norfolk c-store ordered to close over underage vape sales

    A shop that police said may have sold illegal...

    Don't miss

    More small businesses to get help in energy disputes

    More small businesses, including convenience stores, will be able...

    Newspapers go Grinchy for Christmas

    The Federation of Independent Retailers (the Fed) has accused...

    Ahmad Tea launches Tea Bouquet gift collection

    Inspired by the rise of everyday tea treating, the...

    Norfolk c-store ordered to close over underage vape sales

    A shop that police said may have sold illegal...

    Pink Tax: Women’s toiletries ’76 per cent more expensive’ than men’s

    Women’s toiletries are way more expensive on average than...

    Ahmad Tea launches Tea Bouquet gift collection

    Inspired by the rise of everyday tea treating, the new collection features three stylish gift caddies containing some of Ahmad Tea’s best loved blends...

    Country Choice adds Christmas pizzas to its Flatstone Pizza Co. concept

    Provider of in-store bakery and food to go products for the convenience retail sector, Country Choice, has added two new Christmas options to its...

    Urban Eat warms up winter with  new spice-sational burrito

    Following a summer of success for Urban Eat’s new microwave snacking range – a selection of heat-to-eat options complete with bespoke retail unit to...