PRIVACY POLICY
Last updated: July 04, 2025
At Asian Trader, part of Asian Trade Publications Ltd, we are committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you engage with our publications or sign up for our newsletters. It is written in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Your acceptance of these terms
By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.
Use of Data
We are committed to using your personal data responsibly and only where we have a clear and lawful reason to do so. Under the UK GDPR, we must explain both why we collect your data and the legal basis on which we rely to process it.
Below is a summary of the main types of personal data we collect, the reasons for doing so, and the lawful basis that applies to each processing activity:
What We Collect | Why We Collect It | Legal Basis (UK GDPR) |
Name and email address | To send you newsletters, editorial content, and industry updates | Consent |
Communication preferences | To ensure we only send content you've asked to receive | Consent |
IP address and technical/browser data | To ensure site security, improve performance, and track usage | Consent |
Device and usage data via cookies | To analyse website engagement and personalise content where relevant | Consent for non-essential cookies |
Feedback or enquiry form submissions | To respond to your queries or suggestions | Legitimate interests |
Analytics data (aggregated) | To understand visitor behaviour and improve the site | Consent |
Records of consent | To demonstrate compliance with privacy laws | Legal obligation |
How We Use Your Information
We use the data we collect in the following ways:
- To deliver email newsletters and editorial updates you have subscribed to
- To respond to your queries, feedback, or customer service requests
- To analyse and improve the performance of our website using anonymised metrics
- To ensure legal compliance, for example with data retention or consumer protection laws
- To personalise content where appropriate (e.g., highlighting most-read articles)
We do not use your data to create behavioural profiles or make automated decisions that have significant consequences.
When and Why, We Share Your Data
We do not collect sensitive personal data and we do not sell or rent personal data to third parties.
However, we may share limited personal data with carefully selected third-party service providers that help us operate our digital services. These companies act as data processors on our behalf and are only permitted to use your information for specified purposes under strict contractual terms.
Where applicable, we ensure that all processors comply with the UK GDPR and that personal data is only transferred outside the UK or EEA if appropriate safeguards, such as the Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA), are in place.
Below is a summary of the categories of third-party tools and services we currently use, along with their roles and safeguards:
Category | Provider(s) | Purpose | Data Processed | Transfers Outside UK | Safeguards |
Analytics & Tracking | Google Analytics, Google Tag Manager,Clarity | Website analytics and performance tracking | IP address, usage data, device and browser info | Yes | Standard Contractual Clauses (SCCs) in Google’s and Microsoft’s Data Processing Terms |
Advertising & Monetisation | Google AdSense / Google Ads, DoubleClick | Ad display, optimisation, and performance tracking | IP address, device/browser details, interactions | Yes | Google Marketing Platform’s SCCs and EU–US Data Privacy Framework (DPF) |
Content Management & Hosting | CMS Platform | Website content management and layout delivery | CMS (content management system) login metadata, user preferences | Yes | UK International Data Transfer Agreement (IDTA) and SCCs in hosting agreement with CMS Platform |
Cloudflare (or similar CDN) | Providing secure content delivery and protection | IP address, browser metadata | Yes | SCCs and Cloudflare’s participation in the EU-U.S. Data Privacy Framework | |
Email Marketing | Mailchimp (Intuit), Campaign Monitor | Sending newsletters and subscriber communications | Name, email address, subscription preferences | Yes | SCCs and provider-specific Data Processing Agreements |
Embedded Media | YouTube, Twitter/X, Instagram | Displaying embedded video and multimedia content | Viewing history, IP address, user device details | Yes | SCCs and additional safeguards under each platform’s data transfer policies |
User Experience Tools | Microsoft Clarity | Session replays, heatmaps, UX interaction analysis | Clickstream data, anonymised interaction patterns | Yes | SCCs under their respective Data Processing Agreements with data minimisation |
Web Fonts & Assets | Google Fonts, Font CDN providers | Serving fonts and interface assets for consistent website appearance | IP address, font request metadata | Yes | Google Fonts API designed for minimal data processing, governed by SCCs |
Note: These tools may update or change over time, and we will revise this list accordingly.
Our use of cookies and similar technologies
We use cookies to enhance your experience on our website and to collect aggregated information about website usage.
Cookies are small text files stored on your device that help us:
- Understand how users navigate the site
- Improve content and technical performance
- Remember your preferences
Some cookies expire when you close your browser (session cookies), while others stay on your device until deleted (persistent cookies). When you visit the site for the first time, a cookie banner allows you to accept or decline non-essential cookies. You can change your preferences at any time through your browser settings or by visiting our Cookie Policy. These may include cookies set by third-party providers we trust, such as analytics platforms or advertising networks.You can adjust or withdraw your preferences at any time through your browser settings or by visiting our Cookie Policy.
You can change your cookie preferences at any time by clicking ‘Cookie Settings’.
Retention Periods - How Long We Keep Your Information
We store your personal data only for as long as necessary to fulfil the purpose for which it was collected, and no longer.
Category of Data | Retention Period | Justification and Legal Reference |
Newsletter subscriber data | Until user unsubscribes | To continue delivering requested communications. Removed when consent is withdrawn. (UK GDPR Article 6(1)(a)) |
Website analytics logs | Up to 14 months | To allow for year-on-year analysis of site traffic and performance trends. (UK GDPR Article 6(1)(a)) |
Feedback or survey responses | Up to 2 years, then anonymised | To resolve queries, improve services, and support internal reporting. (UK GDPR Article 6(1)(f)) |
Legal/contractual data | Up to 6 years | To comply with legal obligations and defend against potential legal claims, including under Limitation Act 1980. (UK GDPR Article 6(1)(c)) |
We review our data holdings regularly and securely delete or anonymise data that is no longer needed.
Automated decisions and profiling
We do not use your personal data to make decisions that are based solely on automated processing where such decisions would have a legal or similarly significant effect. While we may use tools that help us understand audience behaviour or tailor our content, any important decisions are always subject to human involvement.
How do we protect your information
We take data security extremely seriously and have put in place robust technical and organisational measures to protect your personal data from unauthorised access, misuse, accidental loss, alteration, or disclosure. These measures are designed to ensure the ongoing confidentiality, integrity, and availability of your data.
Our security safeguards include:
Encrypted connections (HTTPS/SSL) to protect data in transit
Firewalls and secure servers to prevent unauthorised access
Role-based access controls and regular software updates
Staff training and awareness on data protection practices
Regular system audits, security monitoring, and automated backups
We continually review and improve our security procedures to ensure they remain effective and compliant with current data protection law. In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals without undue delay and report the breach to the UK Information Commissioner’s Office (ICO) as required under Articles 33 and 34 of the UK GDPR.
Updates to this policy
This privacy policy may be updated from time to time to reflect changes in our business practices, technological developments, or legal obligations. When we make material changes, we will update this document on our website and notify users where appropriate. We encourage you to revisit this page occasionally to stay informed about how we are protecting your personal data.
Complaints and contacting the ICO
If you are unhappy with how we have handled your personal data, we would appreciate the opportunity to put things right. You can email us at data@amg.biz or post to
Asian Trade Publications Ltd,
1–3 Silex Street, London SE1 0DW,
United Kingdom.
We will respond as promptly as possible.
If you remain dissatisfied, you have the right to complain to the UK’s data protection authority, the Information Commissioner’s Office (ICO). They can be contacted via www.ico.org.uk or by phone at 0303 123 1113.
