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Advertise With Us - Asian Trader
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Asian Trader is the leading business magazine for convenience store owners. With a circulation of over 40,000, Asian Trader is the voice of Asian business in the sector and the title has forged an enviable reputation as the authoritative magazine for the independent sector.
Founded in 1985, the magazine was launched to not only support the burgeoning Asian retail sector but to also help manufacturers and suppliers communicate with Asian retailers who had come to dominate the sector. Today, the title retains its unique connection with the Asian community, which accounts for 75 per cent of the independent retail sector. It has a wide and loyal readership and is read widely by independent retailers, wholesalers and suppliers.
From hard-hitting industry news, new product launches to best practice features, market surveys and interviews with award-winning retailers, Asian Trader offers comprehensive coverage of the sector to help retailers better manage their business. The magazine also carries news of legislation, crime and developments in the retail industry. Uniquely among grocery B2B titles, the magazine also prints pages in Gujarati and Urdu.
Many of the UK’s leading grocery suppliers such as Mondelez, Nestle, Mars, Coca-Cola and PepsiCo not only advertise in the magazine but consider Asian Trader a source of the latest information about the industry.
Asian Trader also hosts the annual Asian Trader Awards which recognises and celebrates the best and most innovative independent retailers in the country.
PRODUCTION REQUIREMENTS Classified:
Classified advertisements available in 1cm depths and column widths of:
1 column – 42mm wide
2 columns – 90mm wide
4 columns – 185mm wide
Printing Method
Web Offset
Binding Method
Saddled Stitched
(knocks to head)
Material Accepted:
PDF (preferred format) High-resolution Acrobat PDFs. Resolution: 300 dpi. All colours CMYK. All fonts MUST BE embedded.
EPS, JPEG or TIFF
Photoshop (etc) files as eps, jpeg or tiff. Resolution: 300 dpi. All colours CMYK.
•Illustrator EPS files
Preferably to version CC, Fonts embedded or converted to outlines. Resolution: 300 dpi. All colours CMYK.
Adv name
Bleed size
Trimmed size
(width x height)
Type area
(width x height)
Front Cover (trimmed to left of page)
163×233 mm
163×233 mm
163×233 mm
Half Page Spread
426×150 mm
426×150 mm
426×150 mm
Strip Upright
57×303 mm
57×303 mm
57×303 mm
Island Trading
57×303 mm
57×303 mm
57×303 mm
Half Page Vertical
106×303 mm
106×303 mm
106×303 mm
Third Page Vertical
73×303 mm
73×303 mm
73×303 mm
Double Page Spread
426×303 mm
426×303 mm
426×303 mm
Quarter Page Standard
106×149 mm
106×149 mm
106×149 mm
Third Page Strip
216×102 mm
216×102 mm
216×102 mm
Half Page Horizontal
216×150 mm
216×150 mm
216×150 mm
Quarter Page Strip
216×78 mm
216×78 mm
216×78 mm
Sixth Page Strip
216×52 mm
216×52 mm
216×52 mm
Digital Ads
Type
Dimensions [w x h]
GIF/JPEG (File Size)
HTML5 Max file size
3rd Party Tag
DPI
Link to Spec
Skin
1910×1000
150kb
N/A
N/A
72
Welcome Popup
640×500
150kb
N/A
N/A
72
Leaderboard
728×90
150kb
200kb
HTTPS
72
Mobile Leaderboard
320×50
150kb
200kb
HTTPS
72
Under Nav Sticky Banner (Desktop)
1200×78
150kb
N/A
N/A
72
Under Nav Sticky Banner (Mobile)
310×50
150kb
N/A
N/A
72
MPU
300×250
150kb
200kb
HTTPS
72
DMPU
300×600
150kb
200kb
HTTPS
72
Billboard (Desktop)
970×250
150kb
200kb
HTTPS
72
Billboard (Mobile)
350×50
150kb
200kb
HTTPS
72
Parallax (Desktop)
970×250
150kb
200kb
HTTPS
72
Parallax (Mobile)
350×50
150kb
200kb
HTTPS
72
Both to be Supplied
Leaderboard
728×90
150kb
200kb
HTTPS
72
Mobile Leaderboard
320×50
150kb
200kb
HTTPS
72
Under Nav Sticky Banner (Desktop)
1200×78
150kb
N/A
N/A
72
Under Nav Sticky Banner (Mobile)
310×50
150kb
N/A
N/A
72
MPU
300×250
150kb
200kb
HTTPS
72
DMPU
300×600
150kb
200kb
HTTPS
72
Billboard (Desktop)
970×250
150kb
200kb
HTTPS
72
Billboard (Mobile)
350×50
150kb
200kb
HTTPS
72
For more information contact:
Shefali Solanki
Brand Champion
shefali.solanki@amg.biz