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Asian Trader is the leading business magazine for convenience store owners. With a circulation of over 40,000, Asian Trader is the voice of Asian business in the sector and the title has forged an enviable reputation as the authoritative magazine for the independent sector.

Founded in 1985, the magazine was launched to not only support the burgeoning Asian retail sector but to also help manufacturers and suppliers communicate with Asian retailers who had come to dominate the sector. Today, the title retains its unique connection with the Asian community, which accounts for 75 per cent of the independent retail sector. It has a wide and loyal readership and is read widely by independent retailers, wholesalers and suppliers.


From hard-hitting industry news, new product launches to best practice features, market surveys and interviews with award-winning retailers, Asian Trader offers comprehensive coverage of the sector to help retailers better manage their business. The magazine also carries news of legislation, crime and developments in the retail industry. Uniquely among grocery B2B titles, the magazine also prints pages in Gujarati and Urdu.

Many of the UK’s leading grocery suppliers such as Mondelez, Nestle, Mars, Coca-Cola and PepsiCo not only advertise in the magazine but consider Asian Trader a source of the latest information about the industry.

Asian Trader also hosts the annual Asian Trader Awards which recognises and celebrates the best and most innovative independent retailers in the country.

PRODUCTION REQUIREMENTS

Classified:

Classified advertisements available in 1cm depths and column widths of:

1 column – 42mm wide

2 columns – 90mm wide

4 columns – 185mm wide

Printing Method

Web Offset

Binding Method

Saddled Stitched

(knocks to head)

Material Accepted:

PDF (preferred format) High-resolution Acrobat PDFs. Resolution: 300 dpi. All colours CMYK. All fonts MUST BE embedded.

EPS, JPEG or TIFF
Photoshop (etc) files as eps, jpeg or tiff. Resolution: 300 dpi. All colours CMYK.
•Illustrator EPS files
Preferably to version CC, Fonts embedded or converted to outlines. Resolution: 300 dpi. All colours CMYK.

Adv name Bleed size Trimmed size
(width x height)
Type area
(width x height)
Front Cover (trimmed to left of page) 163×233 mm 163×233 mm 163×233 mm
Half Page Spread 426×150 mm 426×150 mm 426×150 mm
Strip Upright 57×303 mm 57×303 mm 57×303 mm
Island Trading 57×303 mm 57×303 mm 57×303 mm
Half Page Vertical 106×303 mm 106×303 mm 106×303 mm
Third Page Vertical 73×303 mm 73×303 mm 73×303 mm
Double Page Spread 426×303 mm 426×303 mm 426×303 mm
Quarter Page Standard 106×149 mm 106×149 mm 106×149 mm
Third Page Strip 216×102 mm 216×102 mm 216×102 mm
Half Page Horizontal 216×150 mm 216×150 mm 216×150 mm
Quarter Page Strip 216×78 mm 216×78 mm 216×78 mm
Sixth Page Strip 216×52 mm 216×52 mm 216×52 mm


Digital Ads

Type Dimensions [w x h] GIF/JPEG (File Size) HTML5 Max file size 3rd Party Tag DPI Link to Spec
Skin 1910×1000 150kb N/A N/A 72
Welcome Popup 640×500 150kb N/A N/A 72
Leaderboard 728×90 150kb 200kb HTTPS 72
Mobile Leaderboard 320×50 150kb 200kb HTTPS 72
Under Nav Sticky Banner (Desktop) 1200×78 150kb N/A N/A 72
Under Nav Sticky Banner (Mobile) 310×50 150kb N/A N/A 72
MPU 300×250 150kb 200kb HTTPS 72
DMPU 300×600 150kb 200kb HTTPS 72
Billboard (Desktop) 970×250 150kb 200kb HTTPS 72
Billboard (Mobile) 350×50 150kb 200kb HTTPS 72
Parallax (Desktop) 970×250 150kb 200kb HTTPS 72
Parallax (Mobile) 350×50 150kb 200kb HTTPS 72
Both to be Supplied
Leaderboard 728×90 150kb 200kb HTTPS 72
Mobile Leaderboard 320×50 150kb 200kb HTTPS 72
Under Nav Sticky Banner (Desktop) 1200×78 150kb N/A N/A 72
Under Nav Sticky Banner (Mobile) 310×50 150kb N/A N/A 72
MPU 300×250 150kb 200kb HTTPS 72
DMPU 300×600 150kb 200kb HTTPS 72
Billboard (Desktop) 970×250 150kb 200kb HTTPS 72
Billboard (Mobile) 350×50 150kb 200kb HTTPS 72


For more information contact:

Shefali Solanki

Brand Champion

shefali.solanki@amg.biz