French biscuit brand LU has introduced a new price-marked pack to its LU Le Petit Chocolat range.
The new packs are price-marked at £1.69 and in a convenient format, helping drive incremental sales across the adult sweet biscuit category, the Mondelēz-owned brand said.
Lu Le Petit Chocolat PMP taps into the popularity of the chocolate variant of the French biscuit. Le Petit Chocolat already ranks in the Top 5 in the special treat segment [NielsenIQ], with 49 per cent of Le Petit Chocolat shoppers buying it in addition to their current basket [Kantar].
“Le Petit Chocolat PMP has high potential to bring consumers into the Lu brand. With a 32 per cent repeat rate, Lu Le Petit Chocolat is proving a success following its launch in the UK in 2021,” Charlotte Parkes, Senior Brand Manager forLU at Mondelēz International, said.
“We know shoppers are seeking affordable, delicious treats during challenging times to provide reassurance, with PMPs only set to increase in popularity within the impulse sector. We always strive to support retailers by including our top-selling products as PMPs and the new launch will help further establish the Lu brand within the convenience channel, as well as encourage trial of the wider range.”
Available now, Mondelēz urged retailers to stock up on the new format to make the most of the brand’s success and marketing investment in 2023.