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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

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partnership

partnership

UK Fitness Events

Image: ATHX Games

CELSIUS named official energy drink partner of ATHX Games

Aug 27, 2026

Ritter Sport

Ritter Sport raises impulse profile through Parfetts partnership

22 July

First of the summer wine with Coop Wine Ambassador partnership

First of the summer wine with Coop Wine Ambassador partnership

11 June

OurCoop raises over £500,000 through Pennies partnership

OurCoop raises over £500,000 through Pennies partnership

26 May

Recent

Asahi UK, Lord's official Beer Partner and Supplier

Image: Asahi UK

MCC appoints Asahi UK as Lord's official Beer Partner and Supplier

Apr 29, 2026

BOOST Super League partnership

BOOST backs Super League ahead of 2026 season

Feb 05, 2026

Fairfields Farm and Ryanair in high-flying partnership

Fairfields Farm and Ryanair in high-flying partnership

Jan 26, 2026

Guinness Premier League partnership

Guinness partners with Premier League for second year

Dec 16, 2025

St Helens RFC and BrewDog announce 10-year partnership

St Helens RFC and BrewDog announce 10-year partnership

Oct 20, 2025

Fanta teams up with UP and Blumhouse for Halloween partnership

Fanta teams up with UP and Blumhouse for Halloween partnership

Aug 27, 2025

Andy Murray gazes at towering bowl of Albert Bartlett potatoes

Albert Bartlett, Andy Murray begin long-term partnership

Jul 31, 2025

Asahi Super Dry and Arsenal launch partnership

Asahi Super Dry and Arsenal strike new multi-year partnership

Jul 07, 2025

Four Loko announces exclusive partnership with O2 academy venues

Jun 06, 2025

Quaker Oats named Official Partner of Team GB for Olympics

Quaker Oats named Official Partner of Team GB for Olympics

May 15, 2025

Cook’s Matches strikes up partnership with Michelin Star Chef, Daniel Clifford

May 15, 2025

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