Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O'Porter leads activity as Book Club ambassador, appearing across video, social, print and live events, including monthly reveals and reviews of the Book of the Month.
Each Book of the Month will be enjoyed with a Dr. Oetker Ristorante pizza as part of a monthly book club, and Dr. Oetker Ristorante will feature on the Radio Times front cover, only the second time the magazine has carried a commercial partner on its cover, and the first time for a food brand.
At the heart of the print campaign is a new Radio Times feature, "What's Worth Staying In For?", in which Dawn O'Porter picks the books, TV and films worth cancelling plans for and enjoying with a delicious Dr. Oetker Ristorante pizza.
Other Key elements for the 2026/ 27 campaign include:
- Radio Times Book Club hub: A hub on RadioTimes.com with reviews, 36 new pieces of editorial content and monthly Book Club newsletters.
- Social video series: 16 videos with Dawn O'Porter and the Radio Times team, including Book of the Month reveals, reviews and pizza-and-book games,
- Front cover competition and On Pack promotion: A Dr. Oetker Ristorante branded competition promoted on the Radio Times front cover and on Dr. Oetker Ristorante packs, to win a year's supply of free pizza and a new book every month, plus other daily pizza and book prizes.
- Radio Times Book Club Live: A live event with author interviews and discussions hosted by Helen Daly and Dawn O'Porter, where the audience votes on one of the year's book picks.
Dr. Oetker Ristorante will appear in every issue of Radio Times throughout the campaign, which runs till the 31 January. Developed by Wavemaker and the Radio Times editorial team, the partnership connects the brand with a readership that includes 4.9 million people interested in book.**
Last year’s partnership delivered an impressive 27 per cent increase in brand favourability, with 12 per cent of respondents going on to buy a Dr. Oetker Ristorante pizza and a further nine per cent intending to. Meanwhile unique users to Book Club content rose 154 per cent, and the campaign received four award nominations.
“The Book Club gives Dr. Oetker Ristorante a natural place in people's midweek night in,” said Amy Beresford, Dr. Oetker Senior Brand Manager. “Radio Times readers are already more likely than average to choose Dr. Oetker Ristorante, and the magazine reaches more than a million of our affluent, female audience. Last year's results gave us the confidence to invest for a second year, and this year we’re taking the partnership to the next level being on the magazine's front cover, plus the on-pack promotion bringing the partnership directly to our shoppers and retailers.”