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St Helens RFC and BrewDog announce 10-year partnership

St Helens RFC and BrewDog announce 10-year partnership
Andy Marino
By Andy MarinoOct 20, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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  • St Helens RFC and BrewDog announce major ten-year partnership, including stadium naming rights - officially making the home of the Saints The BrewDog Stadium.
  • BrewDog join as exclusive beer partner, featuring Lost Lager, Cold Beer, Wingman and Black Heart on tap, plus Punk IPA, Hazy Jane and alcohol-free beers.
  • Partnership also includes North Stand naming rights, back-of-shirt sponsorship, and a new activation bar launching January 2026, alongside joint community initiatives.

St Helens RFC has announced a new era for the Club, teaming up with global brand BrewDog as a Principal Club Partner in a major ten-year agreement, which includes Stadium Naming Rights, officially making the home of the Saints – The BrewDog Stadium.

The partnership marks one of the biggest commercial deals in the Club’s history and will also see BrewDog become the Saints’ new Pouring Rights Partner, meaning supporters can look forward to enjoying BrewDog’s unique range of beers on matchdays from the 2026 season onwards.

As part of the partnership, The BrewDog Stadium will feature an exciting new bar, created through a full refurbishment of the current RedV Bar which is located in the South Stand. This will bring fans a refreshed and vibrant matchday experience at St Helens.

Supporters will also see the BrewDog logo proudly displayed on the neck of the Saints’ First Team and replica shirts, showcasing the partnership both on and off the field.

Beyond the pitch, BrewDog and Saints will collaborate on a number of fan and community-focused initiatives, including projects delivered through the Saints Community Development Foundation, supporting vital local work across St Helens.

The partnership will also present fans with benefits related to BrewDog’s bars and hotels estate both locally and nationally.

“The agreement builds on our recent successes across sports and entertainment, where the clubs, venues and stadia have seen record sales and customer satisfaction scores, derived from our quality beers and matchday experiences,” said Stuart Harrison, Chief Sales Officer at BrewDog.

brewdogbrewdog stadiumpartnershippouring rightssaintsst helens rfcstuart harrison

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