BrewDog is kicking off 2026 with a tantalising challenge for retailers: what would you give for free beer? Through a nationwide competition, the Scottish brewer is offering free BrewDog stock in exchange for the most creative and unexpected store spaces retailers are willing to hand over.
Retailers are encouraged to think big – or small – with standout spaces that bring BrewDog front and centre while adding value in-store. From delivery vans and shutters to fridges, counters, floor vinyls, digital screens or even staff uniforms, any space is fair game. Give space. Get beer. The more space offered, the more free BrewDog stock retailers receive – helping to drive footfall and boost retailer margins.
Those who take part will receive free BrewDog stock in exchange for the spaces they provide, with larger or multiple spaces earning bigger stock allocations. It delivers immediate value with zero financial outlay and unlocks high-visibility brand activity that drives consumer awareness straight to participating stockists. With BrewDog handling all branding, installation and removal, retailers enjoy the uplift without the hassle.
Whether you are a small local convenience store or large out of town forecourt, no store is too big or too small – you don’t even have to be a current BrewDog stockist.
If you’re interested in receiving free beer and have space to offer, enter this exclusive competition by filling out this form. The closing date is 23.59 on 13 February 2026, after which BrewDog will select winners, and a representative will be in touch. Terms & conditions apply.