Ahead of this Halloween season, Fanta, Universal Pictures and Blumhouse are delivering chills and thrills with a global partnership which sees four horror characters come together for the first time in the ultimate Halloween line-up.
The partnership sees Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2) and M3gan (M3GAN 2.0), united over their craving for Fanta.
Across the globe, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween. They may be from very different worlds, but this time, they share the same desire – They Wanta Fanta.
Universal will release two terrifying new chapters for these horror icons, including Black Phone 2 (in theatres October 17) and Five Nights at Freddy’s 2 (in theatres December 5). Both films are from Blumhouse, the leader in horror.
Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta flavours, but for a limited time, they’re also after Chucky’s custom flavour: Fanta Forest Berries Zero Sugar. This berry flavour Fanta is available worldwide from today alongside all four icons on cans across the full Fanta flavour range. Portraits include Chucky on Forest Berries Zero Sugar; The Grabber on Fruit Twist and Fruit Twist Zero Sugar; Freddy Fazbear on Orange Zero Sugar and M3gan on Lemon. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
"Halloween continues to grow as a major retail moment, helped by Fanta, which has established itself as the soft drink of choice for spooky celebrations,” said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB. “This partnership with Universal Pictures and Blumhouse allows us to build on last year’s success and bring beloved horror icons to life in a fun, accessible way that resonates with both Gen Z and nostalgic adult audiences.
"All this activity gives shoppers a compelling reason to choose Fanta during this crucial trading period. We’re encouraging retailers to get behind the Fanta brand this Halloween, find creative ways to execute in store and take full advantage of the sales opportunity.”
From September to October and beyond, fans are encouraged to keep their eyes peeled as the horror stars are set to show up everywhere that Fanta does, from the limited-edition packaging, to retail, vending machines, factories and real-life experiences, all to get their hands on a Fanta.
The full Fanta Halloween Collection flavour range is now available nationwide. To find out more information on the partnership and They Wanta Fanta, please visit https://www.fanta.com