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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner Asian Trader Awards special

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

About Us Testimonials Digital Editions Features List Contact Us Advertise

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diageo

Diageo

Smirnoff Ice

Image: Diageo GB

Three big flavour additions for Smirnoff Ice

Oct 01, 2026

Captain Morgan

Captain Morgan, Pepsi Max add Cherry twist to RTD line-up

23 September

Joanne Wilson

Diageo names WPP finance chief Joanne Wilson as new CFO

23 September

UK Drinks

Strike action at Diageo threatens drinks supply

Pooja Shrivastava

18 September

Recent

Baileys x Terry's

Image: Diageo GB

Baileys x Terry's Chocolate Orange returns for festive season

Sep 07, 2026

Diageo faces strike threat at Cameronbridge distillery

Diageo faces strike threat at Cameronbridge distillery

Pooja Shrivastava

Aug 25, 2026

Drastic Dave

Diageo to double Guinness production as ‘Drastic Dave’ unveils turnaround plan

Pooja Shrivastava

Aug 08, 2026

Pints of Guinness

Diageo hails strong GB growth as Guinness drives sales despite group revenue decline

Aug 06, 2026

Smirnoff Crush Blueberry Pomegranate

Smirnoff Crush debuts c-channel exclusive Blueberry & Pomegranate

Jun 11, 2026

Newcastle retailer Guinness Premier League trophy visit

Newcastle retailer scores Premier League trophy visit with Guinness

Jun 10, 2026

Diageo portfolio

Diageo beats expectations as World Cup demand lifts sales

May 06, 2026

GORDON’S simplifies spritz with ready-to-pour range

GORDON’S simplifies spritz with ready-to-pour range

Apr 21, 2026

Sazerac bids $15 billion for Jack Daniel's maker Brown-Forman: report

Apr 16, 2026

Pepsi, Diageo exit Wireless Festival over Kanye row

Pepsi, Diageo pull out of Wireless Festival sponsorship amid Kanye West backlash

Pooja Shrivastava

Apr 06, 2026

Diageo sells IPL team RCB

Diageo sells IPL team Royal Challengers Bengaluru for £1.3bn

Mar 25, 2026

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