Captain Morgan and Pepsi MAX are launching a Captain Morgan x Pepsi MAX Cherry. Building on a partnership that has already secured the number two spot in cola ready-to-drink serves in GB, the new launch brings together Captain Morgan Original Spiced Gold and Pepsi MAX Cherry in a five per cent ABV can. Tapping into the growing popularity of cherry, it delivers a new twist on the classic rum and cola serve.
Cherry is setting the pace in the ready-to-drink segment, now ranking as the category’s fastest-growing flavour. Available in both 330ml and 250ml single cans, Captain Morgan x Pepsi MAX Cherry gives retailers a compelling new proposition for the fixture, helping indies meet consumer demand for cherry flavours while leveraging the strength of two high-profile brands. The launch is designed to drive standout on shelf, encourage trial and unlock sales across a range of occasions.
“The momentum behind Captain Morgan x Pepsi MAX has been brilliant to see, with the partnership already making a real impact in the cola ready-to-drink segment,” said Cristhel Molina, Head of Rums at Diageo. “Captain Morgan x Pepsi MAX Cherry is a great way to build on that success, bringing even more flavour and energy to the range.