Gordon’s Gin has announced the launch of Gordon’s Spritz, a ready-to-pour innovation designed to make Spritz easy to enjoy and share.
With this launch, Gordon’s is entering the fast-growing early evening drinks moment. Refreshing, vibrant and sociable, Spritz has surged in popularity in recent years. Gordon’s wants to bring energy to the category and invite consumers to try a great-quality, no-fuss, shareable gin-based serve.
Gordon’s Spritz blends wine flavours with the distinctive botanical character of Gordon’s Gin, delivering a delicate, fruity and floral taste with a light fizz – a flavour-forward, easy to enjoy serve .
Available in two vibrant variants – Elderflower & Citrus and Watermelon & Berry – the ready-to-pour format is designed for effortless enjoyment, whether served chilled or poured over ice with a garnish. At 8.4% ABV in a 75cl bottle (approximately five servings), it aims to taps into the aperitivo moment while offering something refreshingly different.
Built around spontaneity, ease, and social connection, the launch positions gin as the defining drink of a new ‘spontaneous Spritz’ occasion, reframing how and when people enjoy Gordon’s today.
“Spritz has become one of the most sociable drink choices, and we saw a clear opportunity for Gordon’s to bring its quality and distinctive flavour character in a way that feels effortless and easy to share,” said Tayara Sousa Linke, Global Head of Marketing Premium Core Gins.”
Gordon’s Spritz is our take on a great Spritz – an elegant flavour-forward, lightly fizzy and designed for spontaneous social get togethers.”
When Alexander Gordon founded Gordon’s in 1769, his ambition was to create high-quality spirits that brought people together. More than 250 years on, Gordon’s Spritz is a modern expression of that same ambition, created for today’s social occasions and the moments that matter most.