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Product News

Product News

Product News

Health Lottery Mega Raffle

Health Lottery sales surge following £250,000 Mega Raffle launch

The launch of a Mega Raffle is generating increased ticket sales for retailers, Health Lottery claimed. The first ever monthly draw of Health Lottery Mega...
Macallan Rare Cask

The Macallan launches Rare Cask Batch No.1 with new packaging

The Macallan has launched Rare Cask Batch No. 1, 2018 Release, the first of three releases during 2018. This first batch also introduces new packaging for Rare...
Heineken campaign to make the most of Freshers Week

Heineken campaign to make the most of Freshers Week

September signals the return of Freshers Week, the start of the term year for university students and provides local retailers with a base of...
Black Tower launches winter bottle pack designs

Black Tower launches winter bottle pack designs  

Black Tower today announced the launch of three new bottle pack designs, available for sale throughout the winter period. In a first for Black Tower, and...
Quorn TV commercial

Quorn to introduce 12 new products this autumn

Quorn is set to accelerate shopper demand with one of its biggest ever new product development initiatives ahead of unveiling a new national TV...
Président

Lactalis unveils new campaign for Président

Lactalis McLelland has rolled out a new creative to promote its Président cheese and butter brands. The new creative and associated media campaign forms part...
Michelob ULTRA

AB InBev taps into rising trend of moderation with Michelob ULTRA launch

AB InBev UK is set to launch a second new low-alcohol beer, Michelob ULTRA, a premium light beer brewed at 3.5% ABV for the...
Corazón Tequila

Corazón Tequila arrives in UK

With premium tequila in strong growth in the UK, distributor Hi-Spirits is bringing Corazón Tequila into the market. A four-strong range will be available...
Coca-Cola signs multi-brand sponsorship deal with Premier League

Coca-Cola signs multi-brand sponsorship deal with Premier League

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain...
Coke’s New Recycling Campaign

Coke’s new campaign rewards recycling

Coca-Cola European Partners (CCEP) has launched a new integrated marketing campaign that encourages and rewards people for recycling their empty drinks bottles, in the...