- Shoppers have the chance to claim vouchers for bikes and scooters at Halfords by purchasing qualifying packs and uploading their receipt.
- Robinsons has also launched the Real Love in Every Drop campaign to unite families through shared moments.
- The promotion and campaign are designed to increase basket spend, strengthen brand loyalty, and stay top of mind throughout the summer.
Carlsberg Britvic has announced the launch of its ‘Win Your Summer Wheels’ promotion through its Robinsons and Fruit Shoot brands.
The new on-pack promotion in partnership with Halfords, rolling out until August, offers shoppers the chance to claim thousands of vouchers for bikes, scooters at Halfords.
Featuring a simple scan-to-win mechanic, shoppers simply have to purchase a qualifying pack of Robinsons Core, Ready-to-Drink, Fruit Creations or Fruit Shoot and upload their receipt for the chance to win.
Every purchase also rewards customers with an instant £5 off when they spend £20 on cycling products online at Halfords.
Carlsberg Britvic said the promotion will help drive basket spend throughout the summer, while making sure Robinsons is at the forefront of shoppers’ minds as the go-to refreshment brand for fun, active moments this summer.
“‘Win Your Summer Wheels’ lands at just the right moment — when families are planning adventures and spending more time outdoors,” Ben Parker, VP sales, off-trade at Carlsberg Britvic, said.
“By offering instant rewards and the chance to win vouchers to keep active, the promotion not only fuels summer fun but also actively incentivises purchase and deeper engagement with Robinsons and Fruit Shoot.”
As families look to make the most of their time together this summer, Robinsons is also debuting its new campaign, Real Love in Every Drop.
The campaign reinforces its mission to unite families through shared moments - whether it's a picnic in the park, a family bike ride, or simply a refreshing drink after school. Centered around togetherness, the campaign is designed to resonate with shoppers, celebrating the simple yet powerful act of coming together.
Paired with the on-pack promotion, the campaign is set to increase basket spend, strengthen brand loyalty and ensure Robinsons stays front of mind all season long.
Families are a crucial shopper demographic for the brand. Last year, Fruit Shoot was the UK’s number one kids’ drinks brand, worth over £192m RSV, while Robinsons leads the squash category, bought by 75.3 per cent of households.
“The promotion is designed to drive purchase during what we know is a key period for retailers, while building brand loyalty across the summer months, all in all supporting our retail partners,” Parker added.
Available across key Robinsons and Fruit Shoot packs until August, the launch will be supported by in-store activations and displays, while the Real Love in Every Drop campaign began running from May 31.
