- Brand activation event at Grocery Aid’s Barcode Festival on 3 July
- Industry highlight attracted 5k visitors in 2024
- PVM celebrates Chupa Chups as in-growth £18m brand
The world's second largest confectionery company, Perfetti Van Melle, is gearing up to showcase its experiential brand activation Chupa Chups: Skate and Create for the second year on the trot at Grocery Aid’s Barcode Festival on 3 July.
Building on the standout success of last year’s initiation and bolstering the position of Chupa Chups as a £18m brand and growing at six per cent, it’s fruitful timing to optimise brand awareness at the hugely popular networking event with an immersive experience like Skate and Create.
As a Gold supporter of the industry charity, Perfetti Van Melle is returning to Grocery Aid’s Barcode Festival for the fifth year running. The event rewards the hardest-working people in the FMCG industry, attracting 5,000 visitors in 2024, and will see a host of food and drink brands exhibiting vying for attendees’ attention. Last year, Chupa Chups effectively engaged this key audience and delivered impressive results. Ensuring engagement with gamification, Chupa Chups enticed 225 participants with a vibrant, playful adult skate park – and with 29.5 per cent of guests receiving a prize, truly spread the “Forever Fun”!
With over 10,000 samples distributed and 950 photo participants among festival attendees at Barcode Festival 2024, Chupa Chups ensured the innovative portfolio of products remained top of mind for consumers and buyers alike and is set to replicate that success this year.
“We are thrilled to be returning to Grocery Aid’s Barcode Festival after making such a splash last year, activating with some brilliant experiential activity to maximise brand awareness and introduce more people to the delicious taste of the Chupa Chups product portfolio," said Linda Lasmane, Junior Brand Manager at Chupa Chups.
