Corona proudly celebrates its 100-year anniversary, a remarkable milestone for the beer brand that has been synonymous with the beach and enjoyed by consumers worldwide for the past century.
Since 1925, Corona has cultivated a deep association with the beach, fully embodying a lifestyle connected to nature and moments outside. In honour of the occasion, Corona invites everyone to live their “beach side” – a.k.a. their best side – at top-tier beach locations across the globe. The Corona 100 platform includes a film highlighting 100 years of beach culture and a definitive list of the top 100 beaches in the world to visit.
To celebrate in the UK Off Trade, Corona has launched a new on-pack promotion, offering consumers the chance to win a trip to Corona Island – a stunning natural paradise located off the coast of Colombia, featured on the Beach 100 – along with other beach prizes, including coolers and paddleboards.
Live now until August 31, 2025, all consumers need to do is purchase a pack of Corona Extra or Corona Cero, scan the QR code on their pack or bottle cap and they can enter for a chance to win. What’s more, consumers can enter from specific retailers (and Bestway) to have the chance to win escapes to other Corona Beach 100 destinations.
“For 100 years, Corona has fully embodied the ‘This Is Living’ spirit of the beach lifestyle, inspiring people to disconnect from their everyday routine and reconnect with nature and each other,” said a Corona spokesperson. “This celebration is not just a celebration of our legacy, but also a call for everyone to embrace their best side – the beach side – both now and for the next 100 years to follow.”
The promotion will be supported globally across OOH, television, digital as well as unique below the line activations, to drive the beach side feeling amongst consumers.
