- Sanpellegrino has launched a new campaign called ‘Life is Juicier’ in the UK
- There will be a strong emphasis on in-store and online experiences to ensure a consistent consumer experience
- It aims to resonate with existing audiences while also appealing to new, younger consumers
Italian sparkling water brand Sanpellegrino has announced the launch of its new campaign, ‘Life is Juicier’, which goes live in the UK this week as one of the first European markets.
The campaign aims to elevate the brand, highlighting its unique identity by encouraging consumers to embrace a joyful and spontaneous Italian way of life.
It will be showcased through various channels such as Video on Demand, Out-of-Home, and social media including branded and creator stories. The brand is also a sponsor of the Everyman pop-up open-air cinema on the canal at King’s Cross in London.
Additionally, a strong emphasis will be placed on in-store and online experiences to ensure a consistent consumer experience.
“We’re excited to bring the ‘Life is Juicier’ campaign to the UK and I’m looking forward to seeing how our fans react,” commented Alun Dabner, Sanpellegrino senior brand manager at Nestlé Waters & Premium Beverages UK.
“It’s an invitation to rediscover the simple pleasure of life, to embrace spontaneity, and connect with others in a playful and authentic way.”
With an engaging energy and vibrant visuals, including a 30-second film filmed in Southern Italy and directed by the award-winning director Pedro Pinto, the campaign positions Sanpellegrino as the ideal companion for a life filled with passion and zest.
The campaign aims to resonate with Sanpellegrino's existing audience while also appealing to new, younger consumers.
It follows on from the successful launch of the Sanpellegrino Zero Added Sugar range just in time for summer, giving shoppers an opportunity to explore the full portfolio of Sanpellegrino products.
