Yoplait has unveiled a kids’ category first: Petits Filous Natural, a smooth mild and creamy yoghurt which is rich in both calcium and vitamin D in a 450g sharing pot, with no added sugar.
The new Petits Filous Natural + Calcium & Vitamin D has been developed to bring lapsed and new consumers into the kids’ yoghurt category.
Yoplait has revealed that over one million children are currently in danger of poor development and growth because they lack key nutrients such as vitamin D, calcium and iodine, all of which are found in fortified kids’ yoghurts. In the past decade, calcium intakes in children have fallen significantly and just under a fifth of four to 10-year-olds are clinically deficient in vitamin D – to the extent that bone health diseases such as rickets are resurfacing for the first time since the 1950s.
The larger 450g format allows for between four to five servings making it practical for different at home occasions including breakfast, allowing children and parents to customise their bowl with fruit, nuts and seeds, bringing fun to the natural yoghurt category.