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To the core: Green Apple joins White Claw's permanent line-up

To the core: Green Apple joins White Claw's permanent line-up

Launched at the start of summer, White Claw Green Apple has already become one of the top sellers in the range – so successful it’s now a permanent core flavour, alongside Black Cherry, Mango, Raspberry and Natural Lime. At just 95 calories per can, 4.5% ABV and made with natural flavours, White Claw continues to resonate with young adults looking for lighter, “better for you” alternatives to beer and sugary pre-mixed cans.

White Claw is growing more than five times faster than the total pre-mixed category and that growth is translating into strong rate of sale, with Green Apple pulling in new shoppers and delivering consistent turnover.


Volume growth: White Claw +26% vs. Total RTD category +5% [Source: Circana, MAT to 07/07/25 vs. YA, All Outlets]

White Claw available in: 330ml cans, RRP £2.25