Corona has launched a new consumer promotion in partnership with Tripadvisor as part of the rollout of its 2026 Beach 100 guide, giving UK shoppers the chance to win curated travel experiences inspired by some of the world's most celebrated coastal destinations.
The promotion, which forms part of Corona's global 'This Is Living' platform, offers access to more than 300,000 nature-led experiences through Tripadvisor. Consumers can enter by scanning QR codes on promotional packs for a chance to win itineraries designed to encourage outdoor exploration and connection with nature.
The activation accompanies the launch of the second edition of Corona's Beach 100 guide, which highlights 100 beaches across six continents and is being promoted ahead of World Oceans Day on 8 June.
Among this year's featured destinations are two UK beaches. Barafundle Bay in Pembrokeshire has become Wales' first-ever entry in the Beach 100 list, recognised for its remote landscape, golden sands and turquoise waters. Meanwhile, Fistral Beach in Cornwall has returned to the ranking, earning recognition for its surf culture and social atmosphere.
According to Corona, beaches are assessed against criteria including beachside culture, connection to nature and scenic aesthetics, with selections spanning destinations from South America and the Mediterranean to Africa and Oceania.
Clarissa Pantoja, global vice-president of Corona, said the initiative had evolved beyond a simple travel guide.
"Following the incredible global response to Beach 100's first year, we saw an opportunity to build on that momentum and evolve the platform even further for 2026," she said.
"The guide is about much more than exploring the world's most beautiful beaches – it's about celebrating and preserving the ecosystems that make them so special."
Alongside the consumer promotion, Corona is expanding its Beach 100 Grants programme with environmental organisation Oceanic Global. The initiative provides funding to local conservation projects focused on protecting marine ecosystems, beaches and coastal environments.
The brand said the Tripadvisor partnership and conservation programme are designed to encourage consumers to spend more time outdoors while supporting the natural environments that underpin many of the destinations featured in the Beach 100 guide.