Tony’s Chocolonely launched in the UK seven years ago and have already established themselves as the fourth Largest Block Brand in the UK, adding incremental value growth to the chocolate category.
But Tony’s say they are actually an impact company that makes chocolate, not the other way around…
Tony’s Chocolonely exists to end exploitation in cocoa; forced labour, child labour and deforestation that is widespread in the cocoa supply chain in Ghana and Côte d’ Ivoire - where 60 per cent of the world’s cocoa comes from.
With their 5 Sourcing Principle model, Tony’s have proven that it is possible to make delicious chocolate without exploiting cocoa farmers at the start of the value chain.
Tony’s Chocolonely Milk Caramel Sea Salt variant PMPPhoto: Handout
But they don’t want to just make their own chocolate free of exploitation, they exist to end exploitation in all of cocoa, and invite other companies to join Tony’s Open Chain, to transform their cocoa supply chains and become sustainability frontrunners.
They have now launched 2 x Price Mark Packs in their best-selling flavours: Milk and Milk Caramel Sea Salt so they can continue their UK growth within convenience retail.