- Nearly 1 in 2 children in cocoa-growing households are still involved in child labour.
- Cocoa farming has contributed to the loss of 80–90% of forests in key growing regions.
- Tony’s long-term partner co-ops have reduced child labour prevalence to 3.9%, with 100% traceable, higher-priced cocoa.
Ethical choc firm Tony’s Chocolonely has launched its first-ever TV commercial globally, across Sky Channels. The campaign was planned and delivered in partnership with Sky Media to bring Tony’s purpose-led mission into living rooms across the UK.
The chocolate-challenger brand secured £500k worth of Sky Media advertising through the Sky Zero Footprint Fund, which returned for 2025 bigger, better, and greener, offering £2 million in advertising support to supercharge brands prioritising sustainability. Tony’s Chocolonely won the Champions category, designed to help established brands spark national conversations around sustainability.
Reaching millions of viewers in premium, brand-safe environments, TV enables Tony’s to tell a complex story simply and memorably, creating shared cultural moments that drive both awareness and action.
“We’re incredibly proud of our first TV campaign," said Nicola Matthews, UK&I Head of Marketing. “Tony’s Chocolonely has been fighting exploitation in the global cocoa industry for 20 years. With our first-ever TV campaign, we want to show that being part of that change has never been simpler or more delicious. Simply, by choosing Tony’s, chocolate lovers can join our fight, bar by bar, bite by bite, to end exploitation in cocoa with us.”