Premium chocolate is one of the fastest-growing areas in confectionery, 61 per cent of consumers now view premium chocolate as an “affordable luxury”. This demand for smaller, more indulgent treats creates a great opportunity for convenience retailers to boost sales.
As the No.1 premium chocolate brand [Circana, 52 w/e 14.02.26], Lindt is proven to add value in-store. The new Lindt Treat Range has been developed to help retailers make the most of this shift in shopper behaviour. The range focuses on impulse-friendly treat bars (35g–38g) alongside a larger richer chocolate bar. This premium selection helps retailers cover more shopper needs and price points.
The range includes LINDOR Milk Chocolate, part of the UK’s 4th largest confectionery brand, bought by 1 in 3 people and the No.1 grab-and-go bar, alongside the LINDOR Pistachio Treat Bar (38g), tapping into one of the fastest-growing in demand flavours, pistachio, which is adding millions in value to the category.
The range is completed by EXCELLENCE (100g), the No.1 dark chocolate bar brand [Circana, 52 w/e 14.02.26], for those seeking a richer, high-cocoa option, and NOCCIOLATTE (35g), a treat bar that meets demand for nut-based indulgent snacking.
Premium chocolate is outperforming mainstream, delivering stronger growth, yet many stores still under stock premium products, particularly in impulse locations.
Stocking the full Lindt Treat Range ensures retailers can meet demand, encourage trade-up, and boost their confectionery sales.