This September, Lindt & Sprüngli is celebrating the 75th anniversary of its LINDOR brand. Since its debut in 1949, LINDOR has been synonymous with luxurious chocolate, with its smooth melting centres and fine Swiss craftsmanship from the Lindt Master Chocolatier.
To mark this occasion, Lindt is running a national competition to giveaway over £600,000 worth of prizes, with thousands of prizes to be won across the promotional period. Not only that, Lindt will also be running a prize draw competition, for the chance to win a luxury trip for two to Zurich, Switzerland, which includes a deluxe tour to the Lindt Home of Chocolate.
"Our 75th anniversary is not just a celebration of our past, but a toast to the future." said a Lindt spokesperson. "We’re incredibly grateful to our loyal customers who have made LINDOR a part of their special moments over the decades. We look forward to many more years of bringing moments of bliss and indulgence to chocolate lovers around the world."
The LINDOR recipe was created in 1949 and was an instant sensation as customers thought it made chocolate taste like liquid gold. It’s no surprise then that LINDOR combines the French word for gold ("or") with Lindt to epitomise the finest smooth melting chocolate.
The signature lace pattern on the front of the LINDOR packaging was first introduced in 1962. Inspired by the famous St Gallen lace, the pattern references a sense of luxury, skill and refinement, whilst staying true to Swiss heritage. It has remained a hallmark to this day, visually demonstrating a promise to maintain the highest quality in everything LINDOR creates.
As a seasonal treat for Christmas in 1969 – almost 20 years after the recipe was invented – Lindt began selling their renowned LINDOR chocolate as round truffles in red wrappers to resemble Christmas baubles. With a smooth hard outer shell and creamy melt-in-your-mouth filling, the LINDOR truffles quickly became a favourite, and an instantly recognisable treat, adored around the world.
Today, Lindt produces over one billion LINDOR truffles in almost 100 different countries worldwide with a rainbow of mouth-watering flavours from Salted Caramel, Double Chocolate, to White, Dark and Blood Orange. Many seasonal and limited-edition varieties are available with exclusive flavours available in the Lindt Chocolate shops throughout the country.
Competition Details:
To be in for a chance of winning one of these prizes, customers need to purchase their favourite box of LINDOR and scan the QR codes in store or visit the dedicated competition website (https://lindor75.co.uk/) to enter. Customers who successfully enter will be able to find out instantly if they have won a prize, as well as gain an opportunity to enter for a chance to win a trip to Switzerland.
Competition T&Cs
UK 18+. Opens 02/09/24. Closes 01/01/25. Purchase, internet, email & mobile number required. Lindt store customers must retain receipt. Smartphone required to claim if you are a winner. To enter, scan QR code (or visit https://lindor75.co.uk/), enter contact details and last 4 digits of barcode OR upload an image of your original till receipt, if requested. Instant Win (IW) Prizes: 9,075 x £75 cash prizes available to be won across all participating retailers – prizes awarded via random IW algorithm. All prizes available to be won but may not all be won. Chances of winning 1 in 1,422. Tesco only 25/10/24 - 25/12/24: An additional 62 x £75 cash prizes available to be won via Tesco only via guaranteed IW (1 prize awarded per day). Prize Draw Prizes: 2 x 3-night Switzerland trips for 2 (winner and 1 guest) worth £5k each, 1 offered to Lindt store customers & 1 to all other participating retailers. Max 1 entry per person (pp) per week. Max 6 entries pp in total. Max 1 cash prize & 1 trip prize pp. See https://lindor75.co.uk/ for full Ts&Cs & prize details. Promoter: Lindt & Sprungli (UK) Ltd TW14 8HA.
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