Pernod Ricard said it has signed a definitive agreement to transfer sparkling wines activities in the US, covering Mumm Sparkling California, Mumm Napa and DVX, to Trinchero Family Wine and Spirits for an undisclosed sum.
Upon completion of this transaction, Trinchero will assume exclusive rights to manufacture and produce Mumm sparkling wines (excluding champagne) in the US and market and distribute them across the US, Canada, Mexico and select Caribbean markets.
Trinchero will also take ownership of the Mumm Napa destination winery and its sparkling wine production facilities located in Rutherford, Napa Valley.
The transaction does not include any assets related to the G.H. Mumm Champagne brand or other international Mumm sparkling wines activities.
Mumm sparkling wines are among the category leaders in North America and represent a significant and strategic addition to the Trinchero portfolio, the company said.
Trinchero is a family-owned company, deeply rooted in the Napa Valley for over 75 years. By adding Mumm Napa to its portfolio, Trinchero expects to accelerate growth in a high-potential category while expanding its premium portfolio and strengthen its position as one of the top US wine suppliers.
Pernod Ricard, the French spirits giant behind Absolut Vodka and Jameson Irish whiskey, said the deal reflects “continuous assessment of its strategic opportunities and active portfolio management,” and will help it to continue focusing its resources on its portfolio of premium international spirits and champagne brands.
The transaction is aimed to close in Spring 2026, subject to the satisfaction of customary conditions to a transaction of this nature.
Last year, Pernod divested a large portfolio of wine brands.