Following the successful launch of the its Chips Krinkle range, KETTLE has announced an addition: KETTLE Krinkle Aberdeen Angus Ribeye Steak & Peppercorn.
The Aberdeen Angus Ribeye Steak & Peppercorn flavour brings a fresh gourmet meat experience to the Krinkle portfolio. By using real beef and focusing on the high-quality provenance of Aberdeen Angus Ribeye Steak, KETTLE has created a sophisticated and HFSS compliant snack that taps into the nation’s love for meat flavours (the second largest segment in the crisps category after salted).
The launch will recruit younger audiences seeking a more indulgent, high-texture experience, while adding a another option to join core flavours like Lightly Salted, Sweet Chilli & Sour Cream, and Sea Salt & Balsamic Vinegar of Modena. In consumer testing, the Aberdeen Angus Ribeye Steak & Peppercorn flavour outperformed its main competitor in overall opinion and purchase intent, proving that crisp fans are ready for a more provenance-led and premium ridged meat flavour option.
“We are thrilled to introduce the new KETTLE Chips Aberdeen Angus Ribeye Steak & Peppercorn Krinkle flavour,” said Michael Inpong, Chief Marketing Officer at Valeo Foods UK. “This launch is all about bringing a gourmet, provenance-led meat flavour to our ridged range, offering an even more indulgent experience for KETTLE Chips fans. Like the rest of the range, it’s crafted with care and packed with bold flavour, and it brings that signature bold krunch that makes the Krinkle chip so exciting!"
KETTLE Krinkle Aberdeen Angus Ribeye Steak & Peppercorn 40g/80g SKUs will filter through the Wholesale and other Impulse channels from 25 May.