KETTLE Chips, the UK’s premium hand-cooked chip brand, has announced its expansion into the tortilla category with the brand-new gourmet launch of KETTLE Tortillas.
Crafted for those who seek a superior krunch and high-quality, natural ingredients, the new range features three iconic KETTLE Chips flavour profiles designed to redefine the premium tortilla experience: Mature Cheddar & Red Onion, Sweet Chilli & Sour Cream, and Sea Salt & Black Pepper.
Each flavour is built on a Mexican-inspired white corn tortilla base with the most-loved KETTLE flavours mixed in to deliver a higher-status snacking experience:
- Mature Cheddar & Red Onion: A base of white corn, red quinoa, onion, and herbs, finished with a rich mature cheddar and red onion seasoning.
- Sweet Chilli & Sour Cream: A vibrant base featuring red pepper, pumpkin, and brown linseeds, paired with a creamy sour cream and chilli seasoning.
- Sea Salt & Black Pepper: A nutrient-dense base of black beans, millet, brown linseeds, and sunflower seeds, topped with a bold sea salt and black pepper seasoning.
The fresh to market 140g bags are HFSS compliant, ensuring that tortilla lovers can enjoy a more mindful snack with natural ingredients and nothing artificial, without compromising on the bold, gourmet taste that KETTLE Chips is known for.
Perfect to be enjoyed on their own or with a scoop of your favourite dip, the launch marks a significant step for the brand as it expands its “real food ingredients” philosophy into the corn-based snack category.
Michael Inpong, Chief Marketing Officer at Valeo Foods UK, says, “We’re excited to announce the launch of the new KETTLE Tortillas, which bring everything consumers love about our iconic hand-cooked potato chips to the tortilla category.
"Whether it’s KETTLE’s bold crunch or real food ingredients, these are tortillas elevated to a gourmet level - perfect for dipping, sharing, or enjoying straight from the bag during those moments that deserve a little something extra.”
Available now in Morrisons and Waitrose, KETTLE Tortillas are priced in line with the KETTLE Chips Core Hand-cooked potato chip range at £2.65 (with a promotional price of £1.65) making premium snacking accessible for every occasion.
Wholesalers or independent convenience stores can order stock from GroupSalesOrderProcessing@valeosnackfoods.com.
The price marked packs are also lined up to be launched in the next few months (exact date TBC) for convenience retailers.