Leading coffee brand Nescafé has announced that announce it will be ‘coupling up’ with ITV2 and ITVX’s hit-show, Love Island, as official iced coffee partner for the first time.
Nescafé said the collaboration marks a ‘significant step’ in its brand-building strategy to reach a broader and younger audience.
Why is iced coffee trending with Gen Z in the UK?
Sales for iced coffee are in double digit growth [Circana, 52w/e 19.04.25] and research shows that Gen Z in particular are embracing this trend, with searches for iced coffee on the Nescafé website increasing by 380 per cent on the previous year.
Nescafé will exclusively stock the Villa with a first-of-its-kind innovation in iced coffee. Thanks to the Nescafé Espresso Concentrated range, cold coffee lovers now have a brand-new way to make their favourite drink and it’s never been easier to enjoy a ‘coffee shop at home’ experience. This summer, Islanders will be able to customise their drinks and enjoy iced coffees exactly the way they like them.
This collaboration is in addition to the announcement of a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand’s first-ever global influencer.
Nescafé Espresso Concentrated has been developed by Nestlé’s R&D teams and builds on the company’s long held expertise in coffee roasting and brewing technologies.
What does Nescafé say about the collaboration?
“We are so excited to be partnering with Love Island to introduce our new Nescafé Espresso Concentrated range to both Islanders and iced coffee aficionados alike,” Ingrid Hayes, Marketing Director for Nescafé UK and Ireland said.
“We can’t wait to see how the Islanders connect over their morning coffee routines. We know coffee is an intrinsic part of the Love Island experience and we are proud to be offering more unique, indulgent and personalised experiences to iced coffee drinkers.”
