Fox’s Burton’s Company Group Limited (FBC UK), the manufacturer behind some of Britain’s most-loved biscuits including Maryland Cookies, Fox’s Chocolatey, Jammie Dodgers and Wagon Wheels , has reported a year of strong growth and market leading performance in its latest results for the year ending 31 August 2025, with consolidated revenues of £695 million, up 9 per cent from the previous year.
Supported by continued growth in both branded and retailer branded biscuits, operating profit rose to £31.2 million, up from £11.5 million the prior year.
The company also grew its branded sweet biscuit market share to 13.0%, up from 12.5% in 2024, securing its position as the UK’s second largest, sweet biscuit manufacturer and the only major player to grow both value (+10%) and volume (+6%) in a challenging year for the category.
Innovation as a driver of growth
Innovation was a key driver of FBC UK’s performance throughout the year, with a strong pipeline of new product development across its branded portfolio.
Highlights include the debut of Maryland S’wich, the UK’s first chocolate chip cookie sandwich, as well as a major relaunch of Fox’s Chocolatey, supported by a high-profile campaign, featuring Strictly Come Dancing Judge, Craig Revel Horwood.
Innovation continued across the portfolio with Fox’s Chocolatey brand tapping into global flavour trends, with the launch of a Dubai-style variant of the biscuit, becoming the first brand globally to translate the trending flavour into a biscuit format.
Chief Executive Officer, Simon Browne, said, “This financial year has been a positive year of growth across all key financial metrics, delivered through maximising the opportunities of consolidating the legacy businesses and a strong new product development pipeline.
"Despite a challenging operating environment, we have successfully outperformed the market and increased our branded sweet biscuit market share. This is testament to the dedication of our teams at FBC UK who continue to show up every day with a shared commitment to creating great products that people enjoy and delivering a high standard of consumer experience.”
Embedding sustainability into operations
FBC UK continued to make strides in embedding sustainability across its operations during the year, progressing its long-term to commitment to align its growth with reducing its environmental impact, while building a business that is sustainable, resilient and operates responsibly in a changing world.
The company completed its first company wide carbon footprint and received validation of its climate targets from the Science Based Targets initiative (SBTi).
A major UK employer
FBC UK employs more than 3800 people across its UK bakeries, factories and head office, spanning manufacturing, engineering, technical and commercial roles.
The company continues to invest in its workforce and in the communities in which it operates, supporting long-term employment and skills across the UK.
Looking ahead
The company is set to continue to drive international growth, champion British baking excellence, and deliver beloved products to consumers around the globe. Building on the successful launch of Jammie Dodgers in Australia and an increased presence in the Middle East, FBC UK is focused on expanding into priority markets and unlocking new opportunities.
Alongside this, FBC UK will build on its role as the UK sales and distribution agent for NERDS Gummy Clusters, now a top 10 sugar confectionary brand, and Royal Dansk®, while continuing to manage Nonni’s Bakery, a US-based biscotti business.