Müller UK & Ireland is bringing together three well-known treat brands in a new Müller Corner collaboration range, as it looks to drive excitement and incremental growth in the yogurt aisle.
Launching tomorrow (9 September), the range has been created in partnership with Mondelēz International’s Oreo and pladis’ McVitie’s Jaffa Cakes and Flipz brands. The collaborations see the brands reimagined in Müller Corner format.
Müller said the launch reflects growing consumer interest in familiar brands being brought into new formats, while providing retailers with new reasons for shoppers to purchase from the yogurt category.
The new products will initially launch in single pots at an RRP of 90p, with four-pack formats, priced at an RRP of £3, following later in September.
The launch is being backed by a multi-million-pound integrated marketing and shopper campaign, spanning TV, video-on-demand, retail media, shopper marketing, audio, out-of-home and social media.
The campaign builds on Müller Corner’s “You Know How You Like It” brand platform, which launched in April, and aims to drive awareness and trial through activity across in-store and online channels.
Müller said Corner is currently delivering 3% value sales growth over the latest three months, according to Circana data for the 12 weeks to 11 July 2026.
Richard Williams, chief executive of Müller Yogurt & Desserts, said the collaboration brought together brands already familiar to millions of consumers.
“By partnering with Mondelēz and pladis, we've combined the strength of Oreo, McVitie's Jaffa Cakes and Flipz with the appeal of Müller Corner to create something new for the yogurt aisle,” he said.
Williams added that brand collaborations work best when they combine names consumers “already know and love”, describing the launch as a key part of Müller’s 2026 plans.
The launch forms part of Müller’s wider ambition to have a product in every fridge, with the company aiming to offer products spanning different consumer occasions, from treats to health-focused options.
“Backed by one of our biggest marketing investments in recent years, we're looking forward to working with our retail partners to bring these consumer-favourite brands together in-store,” Williams said.