Müller Yogurt & Desserts and Myprotein are strengthening their partnership with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range designed to bring greater enjoyment, variety and texture to the protein segment.
The launch is designed to drive further growth in the protein segment and strengthen the partnership’s position in chilled yogurt and potted dessert protein products.
Müller x Myprotein Mixers offer a fresh take on high-protein yogurt by combining creamy, high-protein yogurt with separate high-protein mix-ins, delivering contrast in texture and flavour within a single pot. The format has been developed to appeal to protein shoppers looking for more enjoyable, varied ways to hit their protein goals, without compromising on taste.
“Our partnership with Myprotein continues to demonstrate there is significant headroom for growth when protein is made more accessible and appealing to everyday shoppers,” said Richard Williams, CEO of Müller Yogurt & Desserts.