Lidl GB attracted an additional 43 million customer visits last year, with price investment, store expansion and digital innovation helping drive revenue up 10.8 per cent to £13 billion.
The discounter also revealed that it captured more than £650 million in direct customer switching from competitors during the year, as it continued to gain share in the UK grocery market.
Operating profit rose to £345m, up from £314m the previous year, while the increase in footfall contributed to a 486 million rise in product volumes.
Lidl said growth was recorded across all key categories, including meat, poultry, fruit and vegetables, while sales of its Deluxe range increased by 12 per cent.
The discounter invested £315m in price cuts and promotions during the year, including its Pick of the Week proposition, as it sought to reinforce its value credentials.
Its new More to Value brand platform also launched during the period.
The results come as Lidl continues to expand its presence in UK grocery. It reached its 1,000th store milestone last year and opened more than 40 new stores, while spending £43m upgrading more than 70 existing stores.
The upgrades included remerchandising, expanded freezer capacity, self-checkouts and energy-efficient lighting and refrigeration.
Lidl plans to accelerate expansion further, with more than 50 new stores due to open during the current financial year as part of a £600m investment programme.
Digital drives footfall
Lidl Plus also played an increasing role in attracting customers, with the number of users rising 23 per cent year-on-year.
The retailer said investment in the platform will increase significantly in 2026, including a 60 per cent increase in funding for personalised coupons and the rollout of Lidl & Go self-scanning service.
Ryan McDonnell, Lidl GB CEO, said: “Our performance is a clear testament to the trust that millions of customers place in us every week as a direct result of the dedication of our colleagues right across the country.
“As we grow, our focus doesn't shift - we're constantly investing in low prices, high quality, and maximum value for our customers.”
Investment in people and British suppliers
Lidl also invested £59m in colleague pay increases during the year and doubled paternity leave from two to four weeks' full pay. Colleagues with five years' service will be entitled to eight weeks' full pay.
The retailer increased its spending with local suppliers by £400m year-on-year, with fresh meat and poultry suppliers recording the largest increase at 15 per cent.
Around two-thirds of Lidl's products are currently sourced from British suppliers, including 100 per cent of its everyday own-label beef, pork, chicken, milk, butter, cream and eggs.
It has also committed to sourcing £30bn of products from the British food and farming industry over the next five years.
Lidl became the UK's fifth-largest supermarket in May 2026, as per the Worldpanel by Numerator figures, with three in five households now shopping at Lidl. It has remained the fastest-growing bricks-and-mortar retailer for more than three years.