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IRN-BRU ice cream joins range as permanent flavour

IRN-BRU ice cream permanent flavour

IRN-BRU Ice Cream Added as Permanent Range Flavour

Image: AG Barr
Andy Marino
By Andy MarinoMar 16, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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The limited edition IRN-BRU Ice Cream flavour is returning as a permanent addition to the range as part of the brand’s long-term innovation pipeline.

Limited edition flavours have proven to be a powerful driver of growth for the brand and the wider category, and this launch follows strong consumer demand after the original Ice Cream flavour debuted as a limited edition in 2023 and delivered £29m to the soft drinks category.

Available nationally now, IRN-BRU Ice Cream joins the brand’s core IRN-BRU ZERO range, formerly known as IRN-BRU XTRA. The new permanent flavour extension is set to strengthen the core zero sugar range, while bringing additional excitement to the fixture. Consumer insight has underlined the potential of the flavour, with two in three IRN-BRU shoppers saying they would buy IRN-BRU Ice Cream.

Kenny Nicholson, IRN-BRU Brand Director at AG Barr, said: “Everyone knows IRN-BRU is truly unique. There’s no other flavour on the market quite like it. We’re ‘Made in Scotland from Girders’ but with a sweet, soft side."

ice cream limited edition ag barr irn bru

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