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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

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ag barr

ag barr

Rubicon 'Big Flavour Behaviour' campaign returns

Image: AG Barr

Rubicon 'Big Flavour Behaviour' campaign returns

Jun 17, 2026

Boost sport drink flavour

Boost amplifies sport range with limited-edition flavour

21 May

IRN-BRU cherry flavour c-channel exclusive

IRN-BRU launches cherry-flavoured c-channel exclusive variant

21 April

New IRN-BRU campaign

New IRN-BRU campaign, footy packs

21 April

Recent

Rubicon adds a 'twist' to flavoured water category

Image: AG Barr

Rubicon adds a 'twist' to flavoured water category

Apr 17, 2026

IRN-BRU ice cream permanent flavour

IRN-BRU ice cream joins range as permanent flavour

Mar 16, 2026

Rubicon RAW cherry flavour launch

RUBICON RAW promises cherry flavour innovation

Mar 03, 2026

AG Barr Flava Explosions launch

Barr set to launch new ‘Flava Explosions’ range

Feb 23, 2026

BOOST Super League partnership

BOOST backs Super League ahead of 2026 season

Feb 05, 2026

AG Barr to acquire two adult soft drink brands

A G Barr to acquire two adult soft drink brands

Pooja Shrivastava

Feb 03, 2026

Rubicon

Rubicon unveils new flavours, brand refresh

Jan 20, 2026

Boost

Boost extends 250ml Energy range with three launches

Jan 20, 2026

Mark Allen

AG Barr chair Mark Allen steps down

Jan 20, 2026

IRN-BRU Made in Scotland from Girders

IRN-BRU brings ‘Made in Scotland from Girders’ strapline onto packs

Dec 18, 2025

Lighting up the till: Diwali must-stock, merchandising tips

Editorial

Lighting up the till: Diwali must-stock, merchandising tips

Pooja Shrivastava

Oct 17, 2025

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