- KA Remix is the top-performing new RTD launch of the past year, with total value sales of £2.2M
- Success comes as the RTD category reaches £824M and grows +22.9% YOY
- Four-flavour range blends Caribbean white rum with the nostalgic taste of KA’s soft drinks, with independent retailers urged to cash in on the summer RTD boom
KA Remix has become the top performing new RTD launch of the past year, adding the second highest value growth to the category, underlining the growing appeal of flavour-led ready-to-drink serves, and the enduring popularity of the KA brand.
Since launching in June 2025, the brand has generated £2.2 million in total value sales and sold more than three quarters of a million cans since launching in June 2025, making it one of the standout drinks success stories of the past year.
By blending the taste of KA with Caribbean white rum, KA Remix has successfully carved out a distinctive position within the fast-growing RTD category.
The four vibrant flavours – Black Grape, Fruit Punch, Pineapple and Karnival Twist – tap into growing consumer demand for bold, flavour-led serves while leveraging the strong brand recognition and shopper loyalty associated with KA.
Leading the way is KA Remix Fruit Punch which accounts for one in three of total KA Remix sales and has sold more than a quarter of a million cans since launch. Its vibrant branding, accessible format and high-impact flavours have helped it stand out on shelf and attract both existing KA fans and new shoppers alike.
The success comes as the RTD category continues to go from strength to strength, now worth £824 million and growing 22.9 per cent YOY. At the same time, rum is riding a powerful wave – now the UK’s second-fastest growing spirit in the off-trade, worth over £1 billion in annual sales and featuring in more than one in three cocktails.
“KA has always had a cult following – people have grown up with the brand, love the flavours, and there’s a real nostalgia attached to it, so creating an RTD version made total sense,” said Lucy Reidy, Marketing Manager at KA Remix.
“To see KA Remix become the top-performing new RTD launch of the past year is a huge achievement and a real testament to the strength of the brand, and it’s great to see how quickly shoppers and retailers have embraced the range.
“With summer in full swing, there’s a huge opportunity to continue this momentum by building awareness, growing distribution and bringing a fresh energy to the category as we continue to excite and remix the RTD fixture.”
With RTD demand surging during the summer months as shoppers prepare for festivals, barbecues and outdoor gatherings, KA Remix is well placed to meet demand across key seasonal occasions.
Available through major wholesalers including Booker, Bestway and Dhamecha, the range is readily available to independent retailers looking to refresh their RTD offering. Backed by strong consumer demand and a standout sales performance, KA Remix offers retailers a proven way to drive sales, capitalise on summer and bring a fresh energy to the RTD fixture.