Barr, a top three S&I carbonates brand, is teaming up with one of the most anticipated blockbuster films of 2026, Sony Pictures’ Spider-Man: Brand New Day, in a major on-pack promotion designed to drive excitement on the soft drinks fixture this summer.
To celebrate the collaboration, AG Barr is also giving five retailers a chance to win 15 cases of Barr product, across its 500ml, 2L and 330ml ranges.
Launching across Barr's 500ml and 2L formats, alongside its 24 x 330ml can multipack, the promotion will appear on more than 4.4 million packs, giving shoppers the chance to win an unforgettable holiday to New York City, the iconic home of Spider-Man.
The collaboration builds on the proven success of Barr's previous on-pack promotions. With the brand's last on-pack activity delivering growth ahead of the total carbonates category during the promotional period in 2025[1].
Retailers and wholesalers can also expect impactful in-store and in-depot activation designed to drive visibility and generate demand at fixtures. Eye-catching creative, clear messaging and strong media support will maximise awareness and conversion throughout the campaign.
To enter, send your name and store details to barr@mightyandkin.co.uk with the subject line Barr Asian Trader Giveaway.