Bebeto, the leading confectionery challenger brand, celebrated the launch of its new Freeze Crunchy range with a successful sampling event at SPAR Myatts Field, Cromwell Rd, London on Friday 8 November.
SPAR stores were the first to market Bebeto’s Freeze Crunchy range in the convenience sector and the sampling activity was an opportunity to showcase Bebeto’s innovative Watermelon, Peach Rings, and Marshmallow flavoured freeze dried sweets. The Bebeto team offered tastings beside eyecatching branded FSDU displays and invited shoppers to participate in a special social media competition for a chance to win a £50 SPAR voucher and the full Bebeto range.
With scores of shoppers stopping by to sample the sweets, SPAR Myatts Field saw fantastic engagement and enthusiasm for this unique new product range. "We are very excited to be amongst the first convenience stores to stock Bebeto Freeze Crunchy sweets; it’s such a great product and so many people bought packs straight after tasting them," said Velayuthapil Kumarathasan, Store Manager.
He continued: "The range is especially popular with people who had already seen the trend on TikTok, and everyone is delighted by the unique taste and texture."
With hundreds of sweets sampled, the store saw an increase in sales for Bebeto’s Freeze Dried sweets during the event, confirming a strong demand for the product line.SPAR colleagues have reported great excitement among shoppers, with big repeat purchase levels and many returning to buy all three flavours after their initial purchase.
"The event has been amazing," remarked Velayuthapil. "The Bebeto team have been very friendly, and everyone has done a great job in creating a memorable experience for our customers."
Phil Hulme, Commercial Director at Kervan Gida UK said: "We’re thrilled to partner with SPAR and see the Bebeto Freeze Crunchy range successfully rolled out in stores nationwide. This sampling event has further highlighted the importance of working in partnership with SPAR which has resulted in huge support and excitement for the range.
“Bebeto is the first major brand to bring freeze dried confectionery directly to retail shelves, and we’re proud to make this exciting innovation available to shoppers right across the convenience channel.”
Bebeto’s new Freeze Dried Sweets are available in three mouth-watering crunchy flavours: Peach Rings, Watermelon, and Marshmallow. Each 35g resealable pouch ensures the sweets retain their crunchy texture while keeping moisture out, and all products in the range are Halal-certified. The Peach Rings and Watermelon flavours contain no artificial colours. Available in SRP 12 x 35g. RSP £2.00
