Confectionery brand Fini has expanded its hero Tubes range with the launch of two new SKUs – Fini Cotton Candy Tubes and Fini Sour Blue Raspberry Tubes – tapping into shoppers’ appetite for familiar confectionery flavours reimagined with bold and playful twists.
Fini Cotton Candy Tubes offer a playful take on the classic fairground flavour, while Sour Blue Raspberry Tubes pair a bold fruity taste with the sensory appeal of sour confectionery. Both products embody Fini’s vision to “invent joy”, bringing together bold flavours, vibrant colours and distinctive textures that command attention on shelf and bring greater variety to the sugar confectionery fixture.
Sour profiles also remain particularly relevant as shoppers seek out more intense taste experiences, with bold, invigorating flavours creating a strong emotional response while tapping into familiar nostalgic cues.
The packs are also available in clip strips, offering forecourt retailers a flexible merchandising solution that can be positioned in high-footfall areas to help drive impulse purchases.