Confectionery brand Fini is expanding its UK range with the launch of two new SKUs – Fini Mini Mochis Fruits and Fini Mini Mochis Berries – as demand for globally-inspired sweets continues to grow.
The launch is in conjunction with a successful partnership between Cash & Carry and Delivered Wholesaler, Parfetts, where Fini has seen rapid growth driven by a focus on innovation and in-depot activation. Over the last 52 weeks, Fini has become the fastest-growing brand in total confectionery at Parfetts, delivering 37 per cent growth and outperforming both competitors and the wider category. The brand now sits within Parfetts’ top 10 confectionery suppliers, supported by front-of-depot displays, in-depot sampling and a full digital takeover. This strong wholesale performance has translated into clear benefits for retailers offering a low-risk way to capitalise on the growing consumer appetite for mochi.
“Mochi is no longer a niche trend – it’s firmly moving into the mainstream,” said Steven Greaves, Managing Director UK and Ireland at Fini. “Our research shows strong purchase intent and standout sensory appeal, which gave us real confidence in launching Mini Mochis Fruits and Mini Mochis Berries into the UK market. What’s been especially encouraging is how quickly the range has performed in wholesale so far. There’s clear demand for something different in confectionery, and mochi delivers on flavour, texture and excitement.”
Fini Mini Mochis Fruits and Fini Mini Mochis Berries are currently available in Parfetts, Unitas, Scotmid Co-op and SPAR.