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Fenstanton retailer Amit Puntambekar wins Tobacco Retailer of the Year award

Asian Trader Tobacco Retailer Award
L-R: Shailesh Solanki, Duncan Cunningham Head of corporate and legal affairs Imperial Tobacco, Amit Puntambekar, Kalpesh Solanki, Rory Bremner

Amit Puntambekar, who runs Ash’s Shop in Fenstanton, near Huntingdon, Cambridgeshire, has been named as the Tobacco Retailer of the Year at the 2021 Asian Trader Awards.

The 33rd edition of the awards, which celebrates excellence in the UK’s convenience stores, was held on Tuesday 30 November at Park Plaza Westminster Bridge, London hosted by noted impressionist Rory Bremner.


Business Secretary Kwasi Kwarteng has graced the event as chief guest, with leading politicians and captains of industry joining in to herald independent retailers, convenience store and symbol operators, shopkeepers, off-license owners and newsagents from across the UK.

Delivering his keynote speech, Kwarteng said: “I have to say to the companies and business leaders represented here tonight that you have shown a spirit of sacrifice, and huge amounts of real leadership in your communities. And that's why I wouldn't miss this event for the world.

“It was retailers, day in day out, who were bearing the brunt of the risk, who were working, in many cases 20 hours a day, to keep people going and to make sure that essential goods and services were provided. And my only word is thank you. You probably don’t hear that too often from government ministers.

“But from the bottom of my heart that is the most sincere, heartfelt message, because it's been a terrible time, for so many people in lots of different communities, and without your support, without your unstinting effort, things would have been a lot worse. So thank you very much on behalf of everybody in this country.”

all winners low Winners of Asian Trader Awards 2021

As tobacco provides pleasure for millions of people, so keeping them informed of range and offers, and ensuring supply, availability and good advice, is a paramount duty and skill of a fine storeowner and tobacco retailer. The Asian Trader Tobacco Retailer Award, supported by Imperial Tobacco, recognises a retailer who has excellently served their adult smoking customers despite restrictions.

Amit has built the store’s, a Nisa Local, tobacco range combining suppliers’ advice with his knowledge of the customers. This gives regular customers access to their smoking needs, while driving footfall into the store.

He pushed menthol cards in response to the menthol ban, giving away quite a few as a trial, which in turn bought consumer loyalty. With supplies coming from three different wholesalers, Amit also ensures both the store and the consumer get a strong deal.

The Judging Panel said: “Amit has detailed ranging work, a wide supply base, great brand initiative and knows what to avoid.”

The full list of the winners:

  • Ram Solanki Lifetime Achievement Award: Sir David Amess MP (posthumous)
  • Wholesale Depot of the Year Award: Time Cash & Carry Rainham
  • Responsible Retailer of the Year supported by JTI: Lewis Prager, Best One Preens, Wakefield West Yorkshire and Jonathan James, James Convenience Retail Ltd, Derby
  • Convenience Chain of the Year Award supported by Dr Beckmann: Pete (Kalpesh) Patel, Zola Ltd (Costcutter) Southborough
  • Local Hero Award supported by Walkers Sensations: Asif Akhtar, Premier Smeaton Stores, Kirkcaldy
  • Bakery Retailer of the Year Award supported by Warburtons: Mike Humphreys, Premier Kenninghall Stores and Post Office Norwich
  • Independent Retailer of the Year Award supported by Booker: Pete Saleem, Premier Broadway Circle, Blythe, Northumberland
  • Food To Go Retailer of the Year Award: Shamly Sud, Premier Racetrack, Glasgow
  • Tobacco Retailer of the Year Award supported by Imperial Tobacco: Amit Puntambekar, Ash’s Store, Fenstanton, Cambridgeshire
  • Impulse Retailer of the Year Award supported by State Bank of India: Mos Patel Family Shopper Ashton Under Lyne (Both Shops)
  • Symbol Convenience Retailer of the Year Award supported by Bestway: Kopi Kalanathan, Costcutter, Doncaster
  • Next Gen Award supported by pladis: Nishi Patel, Londis Bexley Park, Dartford
  • Vape Convenience Retailer of the Year Award supported by British American Tobacco: Aman Uppal, One Stop Mount Nod, Coventry
  • Spirit of the Community Award supported by Mondelez: Julie Kaur, Premier Jules Convenience Store, Telford
  • Asian Trader of the Year:Mandeep Singh, Premier Singh’s Shirecliffe, Sheffield

Product Awards:

  • Convenience Snacks Brand of the Year: McCoy's Fire Pit, KP Snacks
  • Convenience Soft Drink Brand of the Year: Monster Nitro, Coca-Cola Europacific Partners
  • Convenience Confectionery Brand of the Year: Cadbury Twirl Orange by Mondelēz International
  • Convenience Vape & Next Gen Product of the Year: Ploom by JTI

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