Skip to content
Search
AI Powered
Latest Stories

Diageo’s ready to serve ‘Cocktail Collection’ tops sales charts

Diageo’s ready to serve ‘Cocktail Collection’ tops sales charts

Diageo said its trio of premium ready-to-serve (RTD) bottled cocktails, the ‘Cocktail Collection’, has become GB’s number one product in the RTD category within just four months of launch, according to Nielsen Scantrack data for last 12 Weeks to June 08.

Since launching in March of this year, the Cocktail Collection has gone from strength-to-strength, spearheading the category, demonstrating the ongoing demand for convenient premium cocktails.


The range encompasses three of Diageo’s leading brands, forming the base of premium ready-to-serve RTD cocktails – Johnnie Walker Old Fashioned cocktail (20.5% ABV), Tanqueray Negroni cocktail (17.5% ABV), and Cîroc Cosmopolitan cocktail (17.5% ABV).

Each containing five serves, they have been specifically created for sharing and social occasions, or as gifts for special occasions. The portfolio is also available in 100ml can formats. Distribution has tripled, attracting shoppers with its trusted brands, premium ingredients, diverse flavours and exceptional convenience, Diageo said.

“We know that consumers are still looking for ways to create quality, memorable experiences at home, and The Cocktail Collection has been developed specifically to provide people with an easy way to elevate these moments,” Nin Taank, RTD marketing manager at Diageo, said

“We have been bowled over by the response so far and the success of the collection truly demonstrates the vibrancy of the premium cocktail and RTD trends. Whether you’re looking for a gift for a loved one, having a dinner party with friends or want to treat yourself and your partner; the range aims to revolutionise the way people enjoy cocktails at home, as well as enable people to pour the perfect serve every time without the hassle.”

This summer, a £2.5million marketing launch campaign has kicked off across TV, digital platforms and social media, including a mass sampling campaign due to reach over 283,000 consumers, with outstanding initial results – 86 per cent of consumers sampled enjoyed the flavour and 88 per cent would recommend this product.

Diageo are looking to appeal to more adults during more occasions through a heavy weight influencer marketing campaign reaching over 7 million followers and brand partnerships including activity with Hello Fresh. There will also be activations across the off-trade and online through the creation of POS material.

More for you

Staropramen launches new 10x440ml ‘Fridge Pack’

Staropramen ‘Fridge Pack’

Staropramen launches new 10x440ml ‘Fridge Pack’

Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.

The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less
James Haskell holding the Schneaky Espresso Martini glass, promoting St. Patrick’s Day cocktails

Sip smart this St. Patrick’s Day with Kahlúa’s Schneaky Espresso Martini glass

Kahlúa goes undercover for St. Patrick’s Day

Cocktail lovers can rejoice this St. Patrick’s Day with the release of Kahlúa’s “Schneaky” Espresso Martini glass. Disguised to look like a pint of stout, the specially designed, hand-blown glass sneakily conceals an Espresso Martini inside a pint glass. The crafty solution was created following research revealing that cocktail lovers feel “St. Patrick’s Day pressure” to drink stout – even if they don’t savour its flavour.

According to the study, around two in three drinkers (64 per cent) have felt the need to order a "certain stout drink" to fit in and nearly half (42 per cent) fear they might be judged poorly for choosing a cocktail over a pint on St. Patrick’s Day. Enter the Schneaky Espresso Martini glass by Kahlúa – a saviour for many cocktail lovers on 16 and 17 March.

Keep ReadingShow less