Organic and plant-based foods brand Clearspring is launching the largest advertising campaign in its 33-year history.
Launched on 6 April for three weeks, it highlights the taste, quality and authenticity of Clearspring’s award-winning products.
Set to run across billboards, Tube advertising, and outdoor posters in London, Bristol, Brighton, and Birmingham, alongside extensive digital and social media advertising, the campaign will reach millions of consumers and deliver well over 60 million impressions. Advertisements will also be featured on London taxis, which will be part of a sampling campaign, where thousands of consumers will be given a free pack of Clearspring’s new single-serve 200g tofu, as well a chance to sample the viral ‘Tofu Chocolate Mousse’ recipe.
While Clearspring is renowned for its variety of organic and plant-based range of almost 300 products, crafted using authentic, timeless recipes and traditional methods, the campaign spotlights two of the brand's most celebrated heroes: Clearspring Organic Japanese Silken Tofu, which is the UK’s number-one ambient tofu, and their award-winning Organic Japanese Matcha Green Tea Powder.
With tofu now enjoyed by one in six UK households, and matcha a staple across high street cafés and coffee shops, these products and their popularity reflect Clearspring’s role at the forefront of organic and plant-based eating, and its lasting influence on how the UK eats today.