C&C Group has announced the appointment of Roger White as its new chief executive. He will take charge at the premium branded drinks group on 20 January 2025.
White led the multi-beverage business AG Barr as chief executive from 2002 until May 2024. Prior to this, he held several senior management positions at Rank Hovis McDougall Group (RHM) from 1987 to 2002.
“An acknowledged high calibre leader, he will bring an exceptional combination of extensive branded drinks sector expertise, understanding of our markets and a proven track record of delivery,” Ralph Findlay, chair and chief executive of C&C Group, commented.
Findlay will return to the position of non-executive chair following a short period of transition after White joins the business, which is behind brands including Bulmers, Tennent’s and Magners.
“We look forward to working with Roger. His knowledge and insight will be of great relevance and invaluable to C&C as we continue the recent positive momentum underway within the business and progress our plans to deliver enhanced shareholder value,” he added.
White commented: “It is an exciting time to be joining the business. C&C has a unique business model, great brands and a committed team, with the potential to create significant long-term value. I look forward to working with the board and the wider team to lead C&C through the next phase of its development.”
White is currently non-executive director of Warburtons Ltd, and chair of Beatson Cancer Charity. He was previously senior independent director of Troy Income and Growth Trust plc (2014-2024), and non-executive director of William Jackson Food Group (2019-2024).
