The Flava People, whose collaboration with Diageo saw the launch of an alcohol-free Baileys Caramel Sauce into UK supermarkets earlier this year, is venturing into the convenience channel with its branded offer thanks to new listings with Spar in Scotland and Northern Ireland.
Baileys Caramel Sauce will launch into 400 Spar stores across Scotland and NI in November 2025 thanks to a distribution partnership with CJ Lang and Henderson’s Foodservice, presenting a compelling addition to the branded dessert and topping category. As demand for premium indulgence continues to shape NPD across grocery, and this launch offers retailers a chance to leverage the strength of the Baileys brand in new ways.
“Baileys Caramel Sauce has fast become a consumer favourite in supermarket retail,” said Scott Dixon, Managing Director of The Flava People. “Now Spar shoppers looking for an indulgent, ambient and versatile product from the much-loved Baileys brand can pick one up in their local convenience store, ready to use in hot or cold drinks or drizzled over desserts. The combination of Baileys being a trusted brand, ease-of-use, and a standout flavour profile makes it a perfect Christmas hero.”