Carlsberg Britvic is expanding its 7UP range with 7UP Pink Lemonade, a zero-sugar variant that delivers the ultimate refreshment with its lemon, lime and raspberry flavour. The launch will roll out from 28 April across selected retailers and then become more widely available in grocery, convenience and foodservice.
7UP is the number one lemon and lime brand in GB and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years has accounted for 35 per cent of total flavoured carbonates value growth. With its zero-sugar recipe, it provides an appealing alternative for consumers seeking no-sugar options without compromising on taste or refreshment.
Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement. Flavour is the number one consumer choice driver so, to tap into that trend and add variety to the 7UP range, Pink Lemonade offers a refreshing new option that caters to both loyal brand fans and new shoppers looking for something different.
“7UP Pink Lemonade represents a fresh twist for what is such a popular brand,” said Ben Parker, VP Sales – Off Trade, Carlsberg Britvic. “As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value, it presents an exciting opportunity for consumers and retailers. We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade will be available in 330ml cans, 500ml bottles (both in plain or price-marked packs), two litre bottles and multipacks of eight 330ml cans. Initially launching across selected retailers, the exciting addition to the category will then become more widely available in grocery, convenience and foodservice. It will be backed by a multi-million pound campaign launching this summer, including OOH, social, influencers, PR and shopper marketing.
MRSP: 330ml: Plain 85p, PMP 75p; 500ml: Plain £2.15, PMP £1.30; 2L: Plain £3.35; MP8: Plain £5.29
