Leading croissant brand has joined forces with popular cookie brand Oreo to launch 7 Days OREO Croissant.
The collaborative croissant is the first UK NPD for 7 Days since Mondelēz International acquired the business in 2021, and introduces a distinctive proposition within the bakery snacking category, offering retailers a clear point of difference on shelf.
A co-branded pack design reinforces the product’s quality credentials and is designed to capture the attention of shoppers when perusing a busy fixture.
The recipe blends the soft, airy dough of a classic 7 Days croissant with a dual-texture filling that delivers the distinctive taste of Oreo cream and cookie pieces. The brands said the combination has been carefully developed to appeal to both existing 7 Days shoppers and loyal Oreo fans looking for something different, exceeding expectations in consumer testing.
The 7 Days OREO Croissant is expected to meet the consumer demand for trusted brands that offer a fresh twist and will sit alongside the core range of 7 Days Cocoa and 7 Days Cocoa and Vanilla.