Beyond Meat is the world’s most searched-for vegan brand, new research can reveal which claims that the producer of plant-based sausages, burgers, and beef pulls in more than 422,000 searches a month – more than twice as many searches as its nearest competitor.
Oatly is the world’s second most Googled vegan brand. The company – which creates oat-based alternatives to milk, yoghurt and ice-cream – rakes in almost 200,000 searches a month, well ahead of the average searches for all brands on the list (127,000).
The study, conducted by commercial kitchen experts Maxima Kitchen Equipment, analysed the monthly searches for 100 of the most popular vegan brands to discover the seven most sought-after in the world.
Quorn is the world’s third most searched-for vegan brand. The global meat substitute, famously endorsed by Olympic stars Mo Farah and Adam Peaty in the past, pulls in 95,000 searches a month.
JUST Egg is also among the world’s favourite vegan brands. The plant-based egg product - a favourite breakfast ingredient of singer Lizzo - rakes in 94,000 searches a month, making it the fourth most Googled vegan brand in the world.
Follow Your Heart, producers of plant-based mayonnaise Veganaise, and multiple vegan cheese products, saw the world’s fifth highest number of searches, at 32,000 a month.
When it came to individual countries, Beyond Meat (which counts Bill Gates among its investors) reigned supreme in multiple nations, including the USA, Germany, Russia, Japan and South Korea.
Quorn dominated searches in the UK, at nearly 500,000 a year, and was also the top searched brand in Finland and Malta.
Oatly was the most Googled vegan brand in Australia, as well as in Sweden and Indonesia.
A spokesperson for Maxima Kitchen Equipment, which conducted the research, said: “As vegan, vegetarian and flexitarian diets increase in popularity and become ever more mainstream, it’s fascinating to see which vegan brands are the most searched in the world, as well as which brands dominate in each country. The popularity of brands like Beyond Meat and Quorn shows our interest in plant-based meat, while the prevalence of Oatly and Alpro reflect the increasing demand for dairy alternatives”.
