Wine brand i heart Wines has announced TV personalit Rylan Clark-Neal as the brand’s ambassador for 2021.
Clark-Neal, who’s recently presented Strictly Come Dancing and Supermarket Sweep, will be working with the wine brand throughout the year, supporting the brand’s growth through dedicated advertising and press campaigns.
The i heart Wines range includes a wide variety of fizz as well as popular grape varieties such as pinot and merlot, and the brand-new prosecco rosé.
The 2021 campaign is designed to put the brand at the centre of shared fun times with those who matter most, in a simple, compelling and memorable way.
“I am delighted to welcome Rylan to the i heart team. His effervescent personality echoes the brand persona as well as the fun, informal and playful tone of voice,” commented Dani McDonald, senior brand manager.
“After a challenging year we all need some light relief and Rylan will certainly spark energy and humour into our communications. The partnership also coincides with i heart turning 10 years old this year, so Rylan will certainly help us celebrate in style, watch this space!”
Rylan Clark-Neal, added: “You can’t beat a glass of i heart, especially when it comes to Saturday night wine time. I’m really excited to be working with such a fun, out-going brand that really makes wine simple and easy. I can’t wait for what’s on the horizon.”
