Weetos adds new caramel flavour

Weetabix Food Company has unveiled a new flavour to its family brand Weetos this spring: Chocolatey Hoops Caramel.

The firm said the latest delicious addition to the Weetos portfolio will allow shoppers to start their day with a flavour fixt hat they can feel good about, with strong taste credentials and no red traffic lights.

Available in 420g packs (RSP: £3.29), Asda will be the first to stock Weetos Chocolatey Hoops Caramel flavour from April before they become available nationwide.

Weetabix said the new launch presents an opportunity for retailers to entice new consumers and delight existing ones,encouraging sales of Weetos year-round. Identified as one of the top flavour trends of 2022, with 86 per cent of people finding it an appealing taste, Weetos Chocolatey Hoops Caramel are hitting the market at the perfect time to meet the trend for affordable treats.

“The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1 million UK households! With its delicious, chocolatey taste, Weetos already ranks as number 7 in total Tasty Cereal category. Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85 per cent of parents prepared to buy the product for their children and 78 per cent of children asking their parents to buy the product,” Charlie Boland, Weetos Brand Manager, said.

“After the popularity of our award-nominated Weetos Chocolately Orange Hoops, launched last year, we know that innovative new flavours of Weetos have real appeal and drive purchasing frequency. I can’t wait to see shoppers flock to store to get their hit of caramel tastiness!”

The launch will be supported by digital marketing and targeted influencer activity, in-store promotions and merchandising. Just like 99 per cent of Weetabix Food Company’s portfolio, Weetos Chocolatey Hoops Caramel flavour are HFSS compliant, high in fibre and boast strong nutritional credentials.They are bursting with vitamin D for strength and iron for alertness and vitamin B12 to help release energy.